As Chevrolet unveils an all new Camaro. Ed Welburn and Ed Peper unveil GM's newest muscle car: the 2010 Chevrolet Camaro. The new Camaro was revealed at the GM Tech Center dome in Warren, Michigan on July 21, 2008.
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General Motors was taken over by Alfred P. Sloan Jr., he figured out a price ladder for GM cars. He positioned Cadillac at the top and followed in descending order by Buick, Oldsmobile, Pontiac, and Chevrolet.